He is trying to challenge the notion of throwaway fashion and get people to consider the cost of the garment they are buying. Not just the monetary value but the cost of production, the chemicals, the people that make the clothes. Like me, he thinks that it is very wasteful of us to not use our clothing to their full potential. The dress below is made of old pairs of Levi's jeans, these jeans were made to last but because they are now deemed a fashion item they are being thrown away as if they were just a £10 pair from Primark. If something is made to last then we should bleed it dry, wear your clothes until they are falling apart or at least upcycle or recycle them so that the materials are not wasted.
This dress was made using 26 baseball jackets, an item originally intended to be suitable for sports use and therefore hard wearing. Now that people are wearing them for fashion purposes they are being discarded at the end of seasons instead of cherished and worn.
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