Friday, 20 April 2012

What can I do?

If, like me, you are appalled by the landfill statistics here are a few things you can do to make sure you contribute to the problem as little as possible:

- Buy fewer clothes. I know its hard to resist the perfect top or that cute little clutch bag but when you pick something off the rail think to yourself 'do I really need this?'. Nine times out of ten I bet the answer is no.

- Fix it! If a button falls off, sew it back on or if you have lost it, buy some from a charity shop and replace all of them, giving an old cardigan a new look. Broken zip? Take it to a repair shop. It is amazing how many clothes you can save by fixing them.

- Get the most out of the clothes you do buy. Who cares if it's not 'in fashion' anymore? If its comfy and it looks good, wear it!

- Buy good quality clothes. They may cost a little more but at least you know they will last you years. Clothing should be an investment, I have had a pair of jeans for 7 years and I still love wearing them, definitely money well spent!

- Donate old clothing. Shwop it, charity shop it or recycle it; just don't throw it away! Somewhere there is bound to be someone who can make good use of your old clothes, give them that opportunity.

- Encourage your friends to do the same.

Thank god I'm not the only one!

Clearly it is not just me that think that the amount of clothes being sent to landfill is ludicrous, Marks and Spencers have started a campaign to get shoppers to recycle their old clothing. They call it Shwopping!

The basic principle is that when you go to a M&S store you can put old clothing in their Shwop box for reselling, recycling and reusing. Working in partnership with Oxfam they aim to encourage people to donate their old clothing rather than send it to landfill. The profits made from reselling goes to Oxfam. I think this is a fantastic idea and really hope it works.

My only grumble is that M&S is not a shop usually frequented by the people who are buying the fast fashion and therefore contributing the landfill problem. I think that shops like Primark and H&M need to start Shwopping too as they can target the campaign at the people who need to Shwop most! 

To find out more about Shwopping go to....

http://www.marksandspencer.com/Shwop/b/1672188031?ie=UTF8&pf_rd_r=0C5WSD4V3BS54ME5YX7Y&pf_rd_m=A2BO0OYVBKIQJM&pf_rd_t=101&pf_rd_i=1723541031&pf_rd_p=467421113&pf_rd_s=global-top-10