Clearly it is not just me that think that the amount of clothes being sent to landfill is ludicrous, Marks and Spencers have started a campaign to get shoppers to recycle their old clothing. They call it Shwopping!
The basic principle is that when you go to a M&S store you can put old clothing in their Shwop box for reselling, recycling and reusing. Working in partnership with Oxfam they aim to encourage people to donate their old clothing rather than send it to landfill. The profits made from reselling goes to Oxfam. I think this is a fantastic idea and really hope it works.
My only grumble is that M&S is not a shop usually frequented by the people who are buying the fast fashion and therefore contributing the landfill problem. I think that shops like Primark and H&M need to start Shwopping too as they can target the campaign at the people who need to Shwop most!
To find out more about Shwopping go to....
http://www.marksandspencer.com/Shwop/b/1672188031?ie=UTF8&pf_rd_r=0C5WSD4V3BS54ME5YX7Y&pf_rd_m=A2BO0OYVBKIQJM&pf_rd_t=101&pf_rd_i=1723541031&pf_rd_p=467421113&pf_rd_s=global-top-10
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